1/9 LEADERSHIP – SriSri University Monograph 2019

LEADING A DIGITAL ERA January 2019 By Natalie Riviere, CEO, Commetta Communications. LEADERSHIP “Leadership effectiveness is mediated by the gap between self and circumstance.” – TLEX Institute In a time where it is easy and accessible to buy followers, what makes a leader? If I asked you how many followers you had, you would have […]

2/9 DIGITAL ERA – SriSri University Monograph 2019

LEADING A DIGITAL ERA January 2019 By Natalie Riviere, CEO, Commetta Communications. DIGITAL ERA For the first time in the history a majority of the world’s population is connected in an accessible, two way medium of communication. Reports between the International Telecommunication Union and BBC stated that “in 2015 about 3.2 billion people, or almost […]

3/9 BARTER X 7 BILLION – SriSri University Monograph 2019

LEADING A DIGITAL ERA January 2019 By Natalie Riviere, CEO, Commetta Communications. BARTER X 7 BILLION In educating business students on the ways of the commercial activity awaiting them after graduation, I have illustrated the barter system as broken down to essentially consist of Exchange and Communication, or in more modern terms, the Economy and […]

4/9 NEW ECONOMY – SriSri University Monograph 2019

LEADING A DIGITAL ERA January 2019 By Natalie Riviere, CEO, Commetta Communications. NEW ECONOMY Our economies now represent the systems of production, distribution, trade and consumption, locally and across the globe. The word currency is derived from Middle English: curraunt, meaning “in circulation” (8) and as a member of society, the relationship of how and […]

5/9 ENTREPRENEURSHIP – SriSri University Monograph 2019

LEADING A DIGITAL ERA January 2019 By Natalie Riviere, CEO, Commetta Communications. ENTREPRENEURSHIP Forbes, who supports the definition of an entrepreneur as “a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk,” suggests that the “economy needs all kinds of entrepreneurs.” (14)  According to the Harvard Business Review, […]

6/9 MASS MEDIA – SriSri University Monograph 2019

LEADING A DIGITAL ERA January 2019 By Natalie Riviere, CEO, Commetta Communications. MASS MEDIA “Ever since people have had something to sell, we’ve been marketing. But the effectiveness of those marketing methods have waxed and waned over thousands of years, and as consumers and their technologies advanced at a more and more rapid pace, marketers […]

7/9 DIGITAL MARKETING – SriSri University Monograph 2019

LEADING A DIGITAL ERA January 2019 By Natalie Riviere, CEO, Commetta Communications. DIGITAL MARKETING Navigating the wild wild web of digital marketing is unchartered territory and “many universities don’t teach it. Unlike CPAs, lawyers, architects, and doctors, marketing has no quality control or licensing standards that require passing comprehensive exams. As a result, the profession […]

8/9 21st CENTURY LEADERSHIP – SriSri University Monograph 2019

LEADING A DIGITAL ERA January 2019 By Natalie Riviere, CEO, Commetta Communications. 21st CENTURY LEADERSHIP Leadership qualities seeing a rise in demand can be described as feminine and include loyalty, collaboration, patience, flexibility, expressivity and long term thinking. (24) “Both men and women can exhibit feminine leadership qualities. Promoting feminine leadership is less an issue […]

9/9 BORN TO LEAD – SriSri University Monograph 2019

LEADING A DIGITAL ERA January 2019 By Natalie Riviere, CEO, Commetta Communications. BORN TO LEAD To make a living as a successful leader in your profession “you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, […]